Campaign 360°

Case Study: Cleobella, Spring 23 Swim Launch

Photography
Videography
Creative Strategy
Production

CASE STUDY

Cleobella SP23 Swim Launch

Creative Concept | Video Production | Product Photography

WHAT —

Content Strategy
Storyboarding
Photoshoot Production
Shoot & Edit Video
Shoot & Edit Product Flat lays
Edit Ad Campaign & Refinement

WHEN —

Spring ‘23

GOAL —

The goal for the Cleobella Spring 23 Swim Launch was to produce and create content for the launch of their new product category, swimwear!

Madeline was the lead on creative strategy and production and captured / edited all video and product photos. Madeline had a five-day turnaround to create assets that captured the essence of the collection's inspiration: a European vacation. The content strategy focused on storytelling, social media videos and lifestyle photos.